Course Description

NOTE THIS COURSE IE BEING UPDATED & IS CURRENTLY UNDER REVIEW.

This course is for anyone who wants to learn how to write effective and compelling emails to their mailing list.

If you have ever wondered 'What should I write about?' and just as importantly 'How do I go about writing something which will resonate with my list and get them to take action' then this is the course for you!

You will also learn:

  • The art of storytelling and how to effectively use this in your emails
  • The importance of the language you use
  • How to write compelling headlines that get opened
  • Email marketing best practices (the course is continuously updated)
  • Ideas for lead magnets to get people on your list
  • Plus lots more

The course comes with email examples and self-study exercises to make you an effective and utterly compelling email copywriter.




Creative Director at Kreatív Copywriting

Eleanor Goold

Hey, it's great to see you here.I am Eleanor Goold and I simply love email marketing and crafting compelling emails.As a professional writer I also know how difficult it can be. This is why I created this course so I can teach you all I know about storytelling, persuasive language, and writing effective email copy. In other words: emails that convert and get your list wanting more.A little bit about me:I am founder of Kreatív Copywriting; a forward thinking and friendly writing, copywriting and content creation service. I also have my own brand at EleanorGoold.com where I provide useful ideas for businesses as well as tips on copywriting and marketing.Enjoy!.

Course curriculum

  • 1

    Getting started

    • Welcome: PLEASE READ FIRST

    • About This Course

    • First Things First
  • 2

    What To Write About

    • The Art of Storytelling

    • Good Enough for Star Wars

    • Some Email Storytelling Snippets For You

    • Storytelling: Your Turn

    • Storytelling Worksheet

    • ​Anecdotal Stories

    • Anecdotal Worksheet

    • Anecdotal Stories: Your turn

    • The Story of The Carpenter

    • Other Topics

    • Other Topics: Your Turn

    • Other Topics Worksheet

    • BONUS: How To Use Your Dreams To Write Better Stories
  • 3

    Putting Things Together

    • Headlines

    • Email Subject Lines

    • Headlines: The Power of Emotions

    • Headlines: Your Turn

    • Headlines Worksheet

    • Greetings and Salutations

    • Greetings: Your Turn

    • Greetings Worksheet

    • Segmentation, Timing, The 'from' field

    • Segmentation: Your Turn

    • Segmentation Worksheet

    • Layout, Length and Open Rates

    • Open Rates: Your Turn

    • How many times should I email my list?

    • Email Frequency: Your Turn

    • Email Frequency Worksheet

    • Call To Action (CTA)

    • Call To Action: Your Turn

    • CTA Worksheet

    • Autoresponder Sequences

    • Autoresponders: Your Turn

    • Autoresponder Worksheet
  • 4

    Voice and Language

    • The Importance Of The Language You Use

    • The Importance Of Language: Your Turn

    • The Importance of Language Worksheet

    • Tone Of Voice

    • Tone Of Voice: Your Turn

    • Tone Of Voice Worksheet
  • 5

    BONUS SECTION: Getting People On Your List

    • List Building

    • List Building: Your Turn

    • List Building Worksheet
  • 6

    Bonus Tips

    • Congratulations

    • COURSE CHEAT SHEET

    • COURSE WORKBOOK

Reviews

5 star rating

Eleanor Knows Her Stuff!

Mat Hiscox

Great course. Clever but practical ideas to help make you not just a better email writer. But a more creative, smart and compelling writer all round!

Great course. Clever but practical ideas to help make you not just a better email writer. But a more creative, smart and compelling writer all round!

Read Less
5 star rating

Grace in Gratitude

monica goold

Empowering course, even though I am not a copy writer or even have anything to do with journalism, this course helped and inspired conversations with clients...

Read More

Empowering course, even though I am not a copy writer or even have anything to do with journalism, this course helped and inspired conversations with clients, attitude to life, and play with new concepts. Many Thanks Eleanor you are a Shining Brilliant Star.

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